The best casino online sites offer a variety of games and secure transactions. Licensed operators use advanced security systems, including updated Secure Socket Layer web connections, and customer support is available via live chat and email, with many sites operating 24 hours a day. The top casino sites also feature a variety of payment methods, including credit cards and cryptocurrencies. Video poker is a popular option at most sites and often has a high payout rate, with some variations offering a theoretical return to player (RTP) of over 99%.
A successful casino online requires a dedicated team, including a General Manager/Project Owner: the linchpin who steers the whole project. A Partner Manager: Nurtures and manages the relationship with partners. A Content Manager: Directs all content-related initiatives. A Marketing Analyst: Dissects market trends and casino data to inform marketing strategies (SOFTSWISS offers this service).
Setting up an online casino can be expensive, especially for startup companies with limited resources. A good strategy is to identify the total costs for legal matters, software, and marketing ahead of time and create a budget accordingly. Experienced operators can define their budget for several years in advance and set realistic growth targets based on their previous performance.